Posts Tagged With: The Station Seychelles

Why perfumes should be synonymous with Luxury?

 …’Coeur d’Île’ expresses all that the Seychelles islands encompass…

Coeur d’Ile makes you travel to the Indian Ocean islands

As I am about to launch ‘Coeur d’Île‘, the Signature perfume of  the Station Perfumery Seychelles , I wanted to reflect on the reasons why Perfumes seem to have lost their Luxury feel in the last decades.

While preparing Coeur d’Ile, my mind was travelling back to when I was 15 and the Parfum FIDJI and its eternal slogan ‘The woman is an island – Fidji is its perfume‘ was given to me as a gift. My family had then just moved back to Europe after years in the exotic island of New Caledonia;  it was cold and the adjustment to the new life was proving difficult. Fidji became my sunny companion and spraying it in the cold winter mornings was helping me keep warm and happy inside. Its discreet waft of spice and floral notes combined with a powdery and sensual base was making it My Island as a young girl to take refuge to. But above all, its smell was elegant and feminine and this is what makes it such a timeless fragrance.

Perfume should be about Discretion and not imposed on everyone around you. It should only be smelled by those immediately in your vicinity. Unfortunately, modern perfumes with their strong hyper sweet and fruity notes that stick to your clothes like a leech for days – and actually also stick to the cilia in your nostrils, making it impossible to smell anything else for a few days – cannot pretend to be discreet nor intimate.

”Luxury”, from Latin Lux meaning ‘Light’ and later Luxuria meaning ‘deviation’

Luxury is thus an ”indulgence in something refined and sumptuous that provides pleasure, satisfaction, or ease”. Not the modern days scents that are created with cheap ingredients which in my view do not provide any pleasure, satisfaction and even less ease. This is of course, apart from some niche houses, of course, that are making the efforts to maintain a tradition of  Artistry in their creations.

A Perfume should be a piece of accessory that we treat ourselves with at times. For everyday use, a Cologne or Eau Fraiche should suffice. If consumers start discovering what is behind the creation of a true perfume, the lengthy process the Master perfumer goes through to obtain something that’s right,  they might then want to go about their purchase with a more informed knowledge and appreciation. They might also want to figure out which perfume suits them most and better and create the closest intimacy rather than the largest trail!

Coming back to Fidji, it used to be the Luxury for young girls but in modern days, it is more of a woman’s perfume because of its floral powdery and slightly spicy tone.  When we can get hold of one original one that is! It is normal that tastes change with times but shall we say that in the 1960’s to 80’s, teenagers’ choices were not so much driven by the celebrity trend but rather than the memories of their mother’s perfumes or bags’ satin lining impregnated with those vintage scents. Shall we also not forget the fact that the advent of the use of 100% synthetics as seen in the last 2 decades has actually become a major concern for scent allergies and near-anosmia which is the reason given by regulators to suffocate Perfume Heritage and even ban the use of perfumes.

I feel so nostalgic when I see that people can’t smell with appreciation any longer and that we live in a society with no sense of scent which to me equals to no Soul.

I can only hope that the definition of Luxury returns not to something around possessions and lots of money but rather to indulgence and pampering and then maybe true, Classic perfumes will also make their way back to bring ‘light’ to our lives.

‘Coeur d’Île’ is the signature perfume by Isabelle Gellé at the Station Perfumery in the Seychelles. This simple exotic scent from the Spicy Floral family will transport you to the tropical world where the clove of Zanzibar meets the Bourbon vanilla and the patchouli of the Indian Ocean islands, with at its heart a bouquet of white flowers, symbols of these lush islands, including ylang ylang and jasmine. The top notes are composed of a cocktail of Seychelles island citrus: grapefruit, petitgrain bigarade and lime, all complementing the sweetness of vanilla and the spicy clove.  It is 100% natural and has a lasting power on the skin of up to 6 hours.

It will soon be available for sale online. Please visit www.lesparfumsisabelle.co.uk for more details.

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